In today's highly competitive environment and with many customers turning to the internet to research travel and confirm bookings, we have focused many of our marketing efforts on on-line initiatives. Our unique approach to internet marketing allows for full integration of on-line and traditional off-line marketing programs.

We utilize solutions such as:

• Search engine optimization
• Linkage programs
• Website reporting and analysis
• Return on investment tracking

We use guest database profiling as our "big picture approach" to assist in developing, implementing, sustaining and tracking our efforts:

• Conversion of raw data to usable marketing data
• Comprehensive lifestyle and demographic market analysis
• Purchase and stay patterns
• Compilation of guest experience data
• Establishment of data collection procedures
• Comprehensive and flexible marketing support infrastructure
• Consolidation of direct marketing and e-mail efforts - this includes guest cognition, inspirational newsletters, signature postcards, etc.
• Project tracking - calculation of return on investment
• Simultaneous management of corporate and property level needs
• Other partnerships

We leverage opportunities for visibility and exposure by providing access to various other services:

• Relationship with a national public relations agency that specializes in the travel industry
• Partnership with market-leader companies
• Cross-promotion and sharing of expertise with other Delaware North companies such as sport stadiums and airport venues